B2B Tyres’ Sales Manager, Julian Soler, was excited to lead the delegation: “After our birth earlier this year, I think that our participation in Reifen, probably one of the most important trade fairs, is the best showcase to present our young company and to build relationships with major suppliers and customers in the industry”
B2B Tyres’ CEO, Emilio Gomez, also highlighted the importance of this involvement:
While many of us are already veterans in the sector, presenting a young company is not easy, and this fair is a showcase, as there are very few. In a few months we have opened market in America, Europe is being difficult but gradually we are entering, however Africa is largely unknown but very interesting for the “low cost” segment, so we are anxious to see what we can learn in Reifen about this particular continent.
The REIFEN is the world’s undisputed leading fair within the tire industry and has been a meeting place for the industry’s decision-makers since 1960. As the only trade fair of its kind, the REIFEN covers the entire value creation chain of the tire: from the upstream stage of production, manufacturing and trade to re-treading and recycling. It takes place every two years in Essen, Germany. In 2014, more than 600 companies from over 40 countries with some 20,000individuals have participated.
B2B Tyres Corp (www.b2btyres.com) is the world leading company in the trading of wheels and auto parts. With headquarters in Panama, B2B Tyres has offices in Madrid, Dubai and Qingdao. B2B Tyres links offer and demand and operates over the five continents. The company also offers logistic and consulting services.